It's Quiz4Y

What is Dispo, a photo SNS made by popular YouTuber?

“Reinventing the Instagram”

Along with those words, there is an app that has been a hot topic in Silicon Valley for two days.

Its name is Dispo.

Like Clubhouse, it’s an invitation-only app, and I haven’t got an part-time job yet, so I have a lot of questions, but I’d like to introduce what I found out within the scope of my research.

It all started with David Dobrik’s Instagram

First of all, in talking about this app, the presence of a man named David Dobrik is indispensable.

He started posting videos on Vine in 2013, became famous in Vine, then advanced to YouTube in 2015, continued to post Vlog from there, and is a popular YouTuber boasting 18.8 million subscribers. It became.

And in June 2019, he created an Instagram account that only contains photos taken with a Disposable Camera (disposable camera / instant camera), apart from his original Instagram account.

n July 2019, a month after opening this account, David was featured in the American fashion magazine W magazine as creating this trend.

David encouraged other influencers to create similar accounts, and Tana Mongeau and Trisha Payas created such Instagram accounts.

Launch of David’s Disposable

Then, in January 2020, David launched an app called “David’s Disposable.”

Of course, this app allows you to take retro-style photos, but the biggest feature is that, like an instant camera, you can’t see the contents immediately after taking a photo. I have to wait a day.

The app has over 1 million downloads and is one of the most popular free apps on the Apple app store. It broke into the top ranks of Disney + and Instagram, and was on Apple’s list of “our favorite apps right now.”

In September 2020, the app name of David’s Disposable was changed to Dispo.

Seed round raised $ 4M

David launched the app and at the same time launched the company.

Entrepreneur and venture capitalist Daniel Liss as CEO, longtime friend and business partner Natalie Mariduena as financial officer, and Twitter machine learning engineer Regynald Augustin first We are welcoming you as an engineer.

The Dispo was also the first investment made by Seven Seven Six, a fund founded by Reddit (a popular overseas bulletin board service) co-founder Alexis Ohanian, around the fall of last year.

Ohanian’s $ 4mn round includes Product Hunt’s Ryan Hoover ‘s Weekend fund, actress Sofia Vergara, electric kickboard Lime CEO Wayne Ting, and renowned DJ & artist The Chainsmokers. The big guys also participated.

The fact that YouTuber David sets up a company, gathers friends, raises funds, and launches products strongly reflects the era of passion economy and creator economy.

Those who have received the most attention from Generation Z and have the most contacts with Generation Z are probably the ones who are at the forefront of the creator economy.

TikToker is also involved with the younger generation every day through TikTok’s comment section and Instagram DM.

In addition, Reddit founder Ohanian met Dispo CEO Daniel Liss with an acquaintance and was impressed by the concept and user data of the app.

He says that the number one deciding factor in the investment was that he met David Dobrik after that .Not only does he understand what (YouTube) content his fan community wants, but he also 

eerily understands what Gen Z wants in general.

This is reminiscent of Snapchat founder Evan Spiegel.

In “How to Turn Down a Billion Dollars -The Snapchat Story-“, which depicts the story of Snapchat’s founding, Evan Spiegel is described as follows.While he has great logical thinking and information absorption as a business person and CEO, 

his greatest superpower is the ability to get into the user’s head and think like a teen girl. That’s right.

And Ohanian is telling in the following manner .We have invested in opportunities to reinvent social media that are not like or follow-up and are not subject to bullying.If Dispo works as expected, it will be at the heart of a new generation of social media in 10 years.It can be a competition for all things that capture the creativity of teens and college students.

Why are you talking about it now?

“Dispo is exploding. It’s buzzing. We’re in a new era of social and I love Dispo the best.”

The app has been around since January 2020, but what has happened in the last few days?

Dispo’s lead designer, Bhoka, probably started this tweet on February 13th.

“Hey everyone, if you’re interested in the beta version of Dispo, you can invite them exclusively on TestFlight. (Only on iPhone, if you comment, I’ll ask you for your phone number on DM.)”

Looking at Twitter, it seems that this tweet was a kick and caused a viral in the tech area of ​​Silicon Valley.

If you look it up on LinkedIn , Bhoka’s real name is Briana Hokanson (Bhoka, taking Briana’s B and Hokanson’s hoka), and has been the lead designer for Dispo since September 2020. You can see that.

What’s amazing?

It’s the same as the first David’s Disposable in that you can’t look back at the photos you took right away, but I think this is the essence.

It’s a very emo specification that the photo will be ready and you can see it at 9 o’clock the next morning.

It’s reminiscent of Nyago , where the chat disappears at 6am .

On the contrary, I can’t see it until 9 am.

When Snapchat launched, there was no format called Stories yet, and it was a simple app that the photos you sent disappeared, but at that time,

From investors, Stanford entrepreneurship teachers, etc.

“Who will use this app?”

“The most ridiculous I’ve ever seen”

“If the photos disappear, the internet wouldn’t make any sense, stupid.”

There were a lot of voices.

Dispo also goes against the times in a sense. The Internet and smartphones can generate information instantly and consume it instantly.

Not being able to look back at the pictures you take is against the context of the Internet.

However, the rarity of the photo will increase and the excitement of seeing and sharing the photo will increase because it cannot be seen immediately.The point of the new photo app is to play with time (related to time)Snapchat -DisappearingStories-24 HoursDispo-See you tomorrow

Looking at Twitter, it seems that this tweet was a kick and caused a viral in the tech area of ​​Silicon Valley.

If you look it up on LinkedIn , Bhoka’s real name is Briana Hokanson (Bhoka, taking Briana’s B and Hokanson’s hoka), and has been the lead designer for Dispo since September 2020. You can see that.

What’s amazing?

It’s the same as the first David’s Disposable in that you can’t look back at the photos you took right away, but I think this is the essence.

It’s a very emo specification that the photo will be ready and you can see it at 9 o’clock the next morning.

It’s reminiscent of Nyago , where the chat disappears at 6am .

On the contrary, I can’t see it until 9 am.

When Snapchat launched, there was no format called Stories yet, and it was a simple app that the photos you sent disappeared, but at that time,

From investors, Stanford entrepreneurship teachers, etc.

“Who will use this app?”

“The most ridiculous I’ve ever seen”

“If the photos disappear, the internet wouldn’t make any sense, stupid.”

There were a lot of voices.

Dispo also goes against the times in a sense. The Internet and smartphones can generate information instantly and consume it instantly.

Not being able to look back at the pictures you take is against the context of the Internet.

However, the rarity of the photo will increase and the excitement of seeing and sharing the photo will increase because it cannot be seen immediately.The point of the new photo app is to play with time (related to time)Snapchat -DisappearingStories-24 HoursDispo-See you tomorrow

When I was a student, the instant camera “Sharun” became popular. All the high school girls were using it.

I also went to buy a photo run, carried it around for fun and travel, and used my photo to take pictures alternately with my friends. Unlike taking it with a smartphone, I felt like I was making something with the people I was with.

Then, a few weeks later, I was excited to go to a photo shop to develop the photo and share the photo with my friends. Eventually it will be uploaded to Instagram.

When I think about it now , all of this series of experiences was social .

Looking back on them now, they are special photos that are different from the ones taken with a smartphone, and that bring back the fun memories of that time .

And from here on, how it has evolved from the David’s Disposable app.

Dispo said it would use the $ 4M investment it earned in the seed round above to expand its social capabilities. You’ll rebrand your app and feel like something new.

The result is this.The Dispo app in the app store now has only a few camera features in the beta version (which you can access 24 hours after you take a picture). On the other hand, the beta version of the app, which is currently being talked about, has become a completely new social media platform.

For example, there is a function called Roll in the app.

It’s probably like a camera roll that you can collaborate with friends and others .

For example, in the tweet below, I’m making a private roll for my family and uploading pictures of my kids.

And the display called leaderboard in the photo of the tweet . This is probably the mechanism by which the person who posted the most photos to the joint camera roll is displayed in ranking order .

Of course, it also leads to an incentive to upload a lot of photos, and the ranking itself becomes a social element like the leaderboard of Peloton (online fitness for biking at home).

I think there are many people who have chatted with friends while showing off their smartphone cameras and rolls at cafes, but it must be social and more toy-like.

In the future, it is expected that roles based on various groups, themes, and interests will be created regardless of whether they are closed or open.

Of course, following Clubhouse, there are many apps that have been talked about in the United States as an invitation-only viral, but haven’t heard at all since then.

Naturally, growth hacks alone have a poor retention rate, and if the product itself has no value, it will not be used immediately.

However, when looking at the reaction of overseas users on Twitter, Dispo seems to be enjoying it from the bottom of his heart. This could possibly jump into the mainstream.Nope, Dispo is insanely cool. The “disposable camera app” has been tried hundreds of times, but it wasn’t all that fun and it wasn’t so social.

The power of Dispo

From here on, it’s only within my imagination, so please ask for reference. (A person who has never used it as a user talks only humorously, but please forgive me)

It’s been a few years since I stopped posting photos on Instagram feeds, let alone posts on Stories.

I have no idea what is fun.

What are you uploading photos and videos for?

A few years after I started using Instagram, if I go on a trip or go to a restaurant, I don’t want to share that much, but I open Instagram and take pictures and videos as if I were obsessive. Was.

From the middle of this, it felt like an obligation, and I just stopped thinking and coasted.

Looking at the likes and footsteps of Stories, it may be that you’re cheating by eating Tyrolean chocolate or Umaibo when you’re hungry, as if you’re satisfied with a little bit of approval.

(Of course, high school students are basically connected only in a closed community called high school, so their Instagram stories are very crazy, just as they are, and I don’t feel any discomfort at all. I feel like it’s social.)

A few years after I stopped posting on Instagram, I go to the gym with a few friends once a week.

It’s a lot of fun to communicate with LINE’s good friends training group by adding photos to the album during or after training.

These are the most representative and social content of us right now, not on Instagram at all.

Or have you ever seen everyone at the table looking into your smartphone with your smartphone in one hand at the moment the surprise cake appeared at your birthday party ?

It’s as if (to exaggerate) prioritize keeping a record of the moment and uploading it to Stories rather than celebrating.

Posting past photos On Instagram, as the hashtag “past pic” that posts past photos became popular, past content may be posted, but

In Stories, real-timeness is basically valued, so it is normal to add text on the spot, edit it, and post it to Stories.

Isn’t there a time when you feel like you’re living on Instagram for a moment, even though you’re with your friends, or just looking out of Instagram and looking into reality ? There was a time when I felt that way.

Dispo has the potential to free people from the shackles of social media .

I can’t see the photo right away, so I’m done.

What I’ve talked about so far feels close to the paradigm shift brought about by Snapchat.

When Facebook wasn’t social and fun, Snapchat emerged as a truly social experience where you could express yourself as you are.

Similarly , Dispo could make Instagram obsolete .

Around 2017, when I started to feel uncomfortable with the uninterestingness of Instagram Stories, TikTok came out and was impressed.

But TikTok hasn’t become an SNS yet. TikTok remains in the same media as YouTube.

Under such circumstances, I feel that the next kind of Instagram has finally come out in the area of ​​”SNS” . (Clubhouse hasn’t become an app for young people to talk on the phone so far, and even listening to Gen Z’s voice seems to be difficult in the future.)

Dispo will probably come to you with more surprises, impressions, and more when you actually use it, including detailed UI / UX.
There is a preview (screen?) That focuses more on what is actually happening in the real world than on what it looks like in the app.

(Addition: Since the frame for taking a picture is very small, it is not possible to check the picture on the full screen of the smartphone when taking a picture.)

About rebranding and relaunch

‘ve heard many times that the golden age of to C has come since Clubhouse created a to C service whirlwind in the United States last April .

Actually, in less than a year, cool toC apps came out one after another.

For example, Roadtrip, a music version of Clubhouse, has recently seen a slight increase in users in Japan. It’s an app that allows everyone to listen to music together.

This is actually a product that has existed for several years, but with the rise of Clubhouse, the UI and UX have been significantly redesigned, and it was relaunched last year.

And there is talk that Turntable FM, which can be said to be the originator of the Roadtrip, will be revived when everyone gathers and listens to the music played by DJs.

Not limited to voice systems, Gowalla based on location information has also been revived.

Some say that the most important factors for the success of SNS are detail and timing.

Details and timing.

Apps that didn’t work in the past are starting to challenge again in the 2020s.

In the past, Greg Isenberg, who created a group chat SNS for college students, bought out to WeWork, and was also an advisor to TikTok US, tweeted like this.I’ve never seen a successful startup without multiple launches. “If you launch and no one notices, launch it again. We launched three times,” said Airbnb’s CEO. The important thing is to launch, improve, relaunch, and repeat.

Dispo is an app that has once received a lot of attention, rather than being noticed by anyone at its first launch. Such a strong app from the beginning has evolved from a tool to a social app, and it has relaunched with the power of the invitation-based viral measures embodied by Clubhouse.

In addition, it is not a rebranding of the past, and a large number of completely new products are being produced in the United States.

I’m a maniac, so I won’t introduce it this time, but TestFlight from the local tech community is crowded with apps for C, and there are various app stores.

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