Google Analytics is a high-performance site analysis tool that anyone can use for free. From the date of introduction, you can grasp valuable data such as visit status, inflow route, behavior pattern of users of your site. The more data you have, the more elements you can analyze with Google Analytics, and the more clues you can get to improve your website.
However, Google Analytics settings do not have the support of paid tools. Today’s professional analysts were also self-taught at first looking for ways to use Google Analytics.
In this content, we will explain the introduction procedure and setting method of Google Analytics, which is a little hurdle for beginners, with illustrations and introduce “Points you should know even for the first time”.
What is Google Analytics?
The first barrier to implementing Google Analytics is to embed a “tracking code” on the site to be analyzed. The tracking code acquires the access information of site users (visit status, inflow route, behavior pattern, etc.) 24 hours a day, and the collected data can be viewed as a “report” from the management screen of Google Analytics.
[Introduction] How to register for Google Analytics for the first time
Registration itself can be done in less than 30 minutes. Follow the steps
STEP1 Google account registration
First, prepare your own Google account (Gmail address). You can create a new one from the https://accounts.google.com/ SignUp page. If you have already obtained it, proceed to STEP2.
STEP2 Get Analytics account
Log in to “Google Analytics” from “Login” at the top right of the page at https://www.google.com/analytics/ .
STEP3 Acquisition and installation of tracking code
Since the tracking ID starting with UA (abbreviation of universal analytics) is issued , copy the tracking code (gtag.js) of several lines in the middle of the screen and in the source of the site you want to analyze access (above the tag) , First inside).
If the tracking code is installed correctly, data collection will start within a few hours. Press the “Home” button at the top left of the screen to check the data.
Immediately after setting, there is no data …
If the data is not reflected even after several hours have passed since the tracking code was installed, there may be some problems. In addition, in order to perform access analysis correctly, it is also important to set “view settings” and “filter settings” immediately after installing the tracking code. The first setting is very important because Google Analytics cannot collect data retroactively .
[Important] The highlights of Google Analytics that should be held first
To master how to use Google Analytics, understand the meaning of words such as “session” and “traffic”.
Let’s briefly explain while looking at the “Home” screen where you can see the site overview at a glance.
What is the difference between user session page views?
The top left shows the number of users and sessions that have visited the site in the last 7 days.
A user is a unique number of visitors, and is determined based on the cookie information stored in a browser such as a personal computer when visiting a site. Users with the same cookie information are considered the same, so no matter how many times you visit the site, the number of users will be 1.
A session is like the number of visits by a user, with 1 from the site visit to the end of browsing. However, according to Google Analytics measurement, if you open the site and do nothing for more than 30 minutes, or if you open the page via a different external link, the session will be interrupted.
Page views represent the number of times a particular page has been opened, and the number of sites visited by the user. It is a basic index to measure the browsing status of websites.
The difference between the three will be explained using the example below.
Example: A user visited the site once in the morning of March 22nd and viewed two pages. I visited the same site again in the afternoon and browsed 3 pages
In this case, the number of users is 1, the number of sessions is 2, and the number of page views is 5.
As a side note, closing a page without clicking anywhere on the page that the user first visited is called “bounce”, and in the case of an online shop, the lower the bounce rate, the easier it is to generate sales.
If you want to see such detailed data, click “User Summary” at the bottom right of the frame.
What is traffic?
On the left side of the middle row, the status of attracting customers (how to acquire users) of the site is displayed.
Traffic is the amount of traffic, and you can know how much access is coming from which domain. For example, “Traffic Channel” Direct (no referrer) is the percentage of people who are aware of the site because they visited by directly entering the URL or registering as a favorite. Also, Organic Search is the percentage of people who visit via search engines, and if this is low, you may need to improve your site to make it more hit by search engines.
Also, if you click “Reference site”, you can quickly check what kind of SNS or external media domain you are accessing via.
If you want to see more detailed data, click “Customer Attraction Report” at the bottom right of the frame.
Goal setting is important for any site
The bottom half of the Home screen shows the top pages visited by users, the trends of active users over the past month, and the progress of achieving goals.
If you know the page that many users are visiting, you can also make a lead to inquiries and product purchases from there. It’s also important to set goals in order to verify whether the ideas you’ve implemented are good or bad.
Especially in online shops, it is necessary to be aware of intermediate goals such as increasing traffic and page views in order to achieve the goal of purchasing products (conversion).
Convenient! Recommended usage of Google Analytics for beginners
Check the “Home” screen above every day. Another easy and recommended way is to get an overview of the “real time” of the report. You can see how many users are visiting your site at this moment.
Looking at the ever-changing situation, you may realize that the site is alive and feel like “I want to make it better!” Real-time reports help keep your analytics motivated.
Let’s change and compare data period
Once you get used to the basic screens of Google Analytics, be aware that the next step is to analyze on a monthly basis. It is easier to understand by dividing the period and comparing it with the data of the previous month or last year , rather than just following the numbers visually .
For example, if you look at the “Users” overview in the report, the default period is one week. Click the date in the upper right to change the period to 30 days.
In addition, check the comparison and compare with the previous period (you can also compare with the same period of the previous year). The numbers that get better are shown in green, and the numbers that get worse are shown in red.
At this time, if you set a goal such as “What percentage of page views should be increased” in advance, you can clearly see how much the numbers have changed before and after that. Goal setting is essential for a good analysis .