It's Quiz4Y

Setting up a custom audience in Facebook ads and how to create a similar audience

With Facebook ads , you can specify the users (audience) you want to promote in detail. However, it is a rough idea of ​​gender, age, and attributes.

If you have a specific list and you can place advertisements based on it, you can expect an effect, such a setting is a custom audience . Upload the list to be held in Facebook, it would like to advertise on the basis of user you can specify.

This curriculum describes custom audiences and other audience settings.

What is Facebook’s Custom Audience?

You can specify the target from a specific list

Facebook advertising is usually, by the specified called the so-called “attributes” such as gender and age, users refine, the ad you want to target.

Custom audiences , on the other hand, are the ability to target based on the list you have. For example, if you have a list of 100,000 email addresses in your company, you can pinpoint it to Facebook users .

List that can be specified by custom audience

On the other hand, you may be reluctant to send your email address to Facebook.

Therefore, in addition to the email address, you can create a list by the following methods.

Custom Audience Case Study

For a custom audience of Facebook ads , there are the following cases in the list other than email software.

Home of a certain provider page saw the user , but then looking at the Facebook, the company’s ad is displayed, the thing that. This is “home embedded specific code of the above-mentioned page have seen a”, is the case that. Custom audience a specific code to be issued at the time of setting of the home page Once you have inserted into, saw it user is a mechanism that is accumulated in the list.

This is also called retargeting advertising, and its use is spreading not only on Facebook but all over the world. More is that you can specify a specific target, the ad also representation of, you can to those aware of them ( ad in the upper right corner “this ad Looking For”, you can see what has become to the subject how to ).

Setting up a custom audience for Facebook ads

Custom audiences are very easy to set up. This article will show you how to create a basic list of email addresses.

STEP1 Prepare a CSV file

Prepare a text file with your email address, one per line . It is a so-called CSV file and can be created with EXCEL.

When uploading to Facebook, the character code must be UTF-8 using a text editor or the like.

STEP2 Upload to a custom audience

On Facebook, bring up your Ad Manager, click Audiences on the left side of the screen, and click Create Custom Audience .

For CS V files, select Data File Custom Audience . After that, enter the required information on the displayed screen.

Make the name and description easy to understand, and upload the prepared CSV file.

Check your agreement to the terms of use, save and you’re done. After that, when you create a Facebook ad , you will be prompted to select a custom audience .

Expand further with similar audiences

Custom audiences are a way to use your inventory to specify your target more specifically. However, depending on the number, the target may be narrowed down, and it may seem a little unsatisfactory in terms of acquiring new customers.

At such times, there is a feature called Similar Audiences that lists users who are close to that attribute, based on an existing list that contains a custom audience .

Similar audiences can be created from the “Audience” of the ad manager. Create a list based on pre-made audiences and users who like the Facebook page .

Expand further with similar audiences

Custom audiences are a way to use your inventory to specify your target more specifically. However, depending on the number, the target may be narrowed down, and it may seem a little unsatisfactory in terms of acquiring new customers.

At such times, there is a feature called Similar Audiences that lists users who are close to that attribute, based on an existing list that contains a custom audience .

Similar audiences can be created from the “Audience” of the ad manager. Create a list based on pre-made audiences and users who like the Facebook page .

Leave a Reply

Your email address will not be published. Required fields are marked *